Friends of Animals needed a campaign to bring awareness to a historic legislation banning fur sales. It’s time for cruelty to go out of fashion for good. This ad was featured in Paper Magazine and Mother Jones Magazine.

LOGO DESIGN & CONCEPT

SOCIAL EXECUTIONS

Hey @NYCCouncil...if @Macys can take action and ban #fur, it’s time for NYC to stop hemming and hawing and finally pass #Intro1476 to make #NYC go #furfree. After all, #California’s done it! pic.twitter.com/SzwTMmlfSd
— Friends of Animals (@FoAorg) October 23, 2019

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As #FashionWeek starts in #NYC, FoA is reminding New York City voters to contact their council members to make sure historic legislation banning fur sales wins approval so that cruelty goes out of fashion for good. Polls show 75 percent of NYC voters support the fur ban bill -- Intro 1476 – introduced by Speaker Corey Johnson and our ad in @papermagazine and @motherjonesmag this month, depicted here, reminds New York City residents that if you don’t speak up for animals, the fur industry will. #furfreenyc #furfree #antifur #nofur #boycottfur #friendsofanimals #foa #animalrights #flipofffur #animalwelfare #animalactivist #activism #newyorkcity #speakup #takeaction #gofurfree #fox #fur #foxfur #nycfashion

A post shared by Friends of Animals (@foaorg) on Sep 6, 2019 at 10:13am PDT

Client: Friends of Animals

Agency: Chemistry USA

CCO: Chris Breen